ESPN has established a significant presence on TikTok, becoming the platform’s most-followed brand with over 41 million followers as of October 2023.
While specific revenue figures from TikTok are not publicly disclosed, ESPN’s engagement on the platform enhances its brand visibility and audience reach.
This digital prominence contributes to ESPN’s overall valuation, which is estimated at approximately $24 billion.
For a detailed breakdown of ESPN’s revenue streams, you might find the following video informative:
