As of January 2025, TikTok’s financial performance has demonstrated significant growth:

Global Revenue:

  • 2023: TikTok generated $16.1 billion in annual revenue. Business of Apps
  • 2024: The platform’s net advertising revenue is projected to reach approximately $18.5 billion. SendShort

U.S. Revenue:

  • 2023: TikTok’s U.S. revenue was about $6.2 billion. Oberlo
  • 2024: The U.S. revenue is expected to increase to $7.7 billion, marking a 25% rise from the previous year. Oberlo

Parent Company Revenue:

  • First Half of 2024: ByteDance, TikTok’s parent company, reported international revenues exceeding $17 billion, reflecting a more than 60% increase compared to the same period in the previous year. The Information

These figures underscore TikTok’s substantial and expanding role in the global digital advertising landscape.

TikTok’s Financial Growth Amid Regulatory Challenges

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