In a world where polished, picture-perfect content reigns supreme, there’s a growing appeal in showing what happens behind the scenes (BTS). This type of content offers a glimpse into the work, creativity, and sometimes chaos that goes into crafting a final product. Sharing these raw and real moments doesn’t just entertain; it builds trust and a deeper connection with your audience.
Here’s how you can create behind-the-scenes content that’s both authentic and engaging.
1. Set the Stage for Your Story
Behind-the-scenes content works best when it tells a story. Think about the journey of your project and pinpoint key moments to highlight. These could include:
- Brainstorming and idea generation.
- Overcoming challenges or unexpected setbacks.
- Small wins and breakthroughs.
Let your audience experience the highs and lows with you, making them feel like part of the process.
2. Showcase the People Involved
Your audience is curious about the faces behind the magic. Introduce your team or collaborators, even if it’s just you and your pet “supervisor.” Capture candid moments, conversations, or interviews to bring out their personalities. This human element makes your content relatable and memorable.
3. Highlight Tools, Materials, and Setup
People love seeing the nitty-gritty details of how things are made. Whether you’re filming, designing, or crafting, share your tools, materials, and workspace. This peek into your process can inspire aspiring creators and provide valuable insights into your industry.
For example:
- Show your camera equipment and lighting setup if you’re a photographer.
- Share a tour of your creative studio or workstation.
- Highlight the tools and materials for your DIY projects.
4. Keep It Real with Bloopers and Mistakes
Nothing builds authenticity like admitting things don’t always go smoothly. Sharing moments where things went hilariously wrong or when a project didn’t turn out as planned makes your content more relatable. It reminds your audience that everyone makes mistakes—and that’s okay.
5. Use Time-Lapses and Before-and-After Clips
Visual transformation is incredibly satisfying. Capture the evolution of your project through time-lapses or side-by-side comparisons. Whether it’s painting a mural, baking a cake, or editing a video, these clips let your audience appreciate the effort behind the final result.
6. Add Your Personal Touch
What makes behind-the-scenes content unique is your personal perspective. Share your thoughts, emotions, and lessons learned throughout the process. Did something unexpected inspire a creative pivot? Was there a moment when everything clicked? Sharing these insights creates a deeper connection with your audience.
7. Engage Your Audience
Take your BTS content to the next level by involving your audience. Ask questions like:
- “Which color scheme should I use?”
- “What’s your favorite part of the process so far?”
- “Have you tried something similar? Let me know in the comments!”
This level of interaction turns viewers into participants, fostering a sense of community.
8. Edit with Purpose
Behind-the-scenes content doesn’t have to be unpolished to feel authentic. Use creative editing to make your content fun and engaging:
- Add captions or subtitles to explain what’s happening.
- Include upbeat music to set the tone.
- Use quick cuts or montages to keep the pace lively.
9. Pair It with the Final Product
For maximum impact, end your BTS content by showcasing the finished product. Seeing the transformation from start to finish is both satisfying and inspiring for your audience.
10. Celebrate the Journey
Behind-the-scenes content is more than just a peek into your process—it’s a celebration of the journey. It highlights the effort, creativity, and humanity that go into what you do. Embrace the imperfections, share your struggles, and let your passion shine through.
Final Thoughts
Behind-the-scenes content is a powerful way to connect with your audience on a personal level. It provides value, fosters trust, and makes your creative journey more relatable. Whether you’re a content creator, small business owner, or DIY enthusiast, sharing your behind-the-scenes moments can turn your process into a story worth watching.
So, don’t be afraid to pull back the curtain and let your audience in—they’ll love you even more for it!
